— PROJECT NAME

BMW i7

Forwardism

— ROLE

Art Direction

Graphic Design

Look Dev

Post Production

Color Grading

— DIRECTOR

William Armstrong

— PRODUCTION

BoomTown

BRIEF

Bring the idea of sustainability of aluminium from Middle East through different countries.

TIMING

6 weeks including the original creative brief and character design.

TASKS

We participated from the start of the concept, to develop the mood and a believable universe. From character design all the way to how the bird should come alive.

CHALLENGES

Starting from scratch, we embarked on a journey to breathe life into an aluminum bird without eyes or feathers – a challenge that demanded the utmost creativity and imagination.

We poured our hearts into the project, crafting each and every detail with painstaking care. Through trial and error, we experimented with different techniques and approaches, striving to achieve a new level of complexity and realism.

The result was nothing short of magical. Our aluminum bird now soars with emotion and depth, capturing the hearts and imaginations of all who behold it. It's a testament to the power of creativity and the human spirit, and we couldn't be prouder of what we've accomplished.

We may have started from nothing, but we ended up with something truly extraordinary – a tribute to the limitless possibilities of art and the boundless potential of the human mind.