Rise Up to the challenge of designing immersive visual experiences that captivate and engage our audience.
— PROJECT NAME
PEPSI
Rise Up
— ROLE
VFX supervision
Art Direction
Creative Director
Graphic Design
Look Dev
Post Production
Color Grading
— DIRECTOR
Zag
— PRODUCTION
DejaVu
BRIEF
Our client tasked us with creating a visual world that could effectively convey the duality of the Pepsi logo. We were challenged to bring both sides of the logo to life in a way that was believable and captivating for the viewer.
TIMING
5 weeks from the original creative brief received, we went on shoot straight away.
TASKS
We participated from the start of the concept, to develop the mood and a believable universe. From crowd extension design to background matte painting in order to create an infinite world.
CHALLENGES
Through our design process, we aimed to rise up to this challenge and deliver an immersive visual experience that would engage and inspire our audience..
We may have started from nothing, but we rise up with a fantastic universe bringing the story of Hash.
BEHIND THE SCENES
CREDITS
PROD
Creative Director : Nicolas Martinez
Executive Producer : Nicolas Martinez
VFX Supervisor : Nicolas Martinez
Post Producer : Viviana Niño
Head of Production : Melody Pang
3D
- Lead : Miguel Curto
- FX : Manuel Revuelta
- FX : Pablo Velasco
- 3D : Judith Batlle
- 3D: Antoine Chiari
- 3D : Nikoloz Zardiashvili
2D
- Lead : Eduardo San Jose
- Comp : Lorenzo Lovera
- Comp : Raul Delgado
- Comp : Pol Esteller
- Color / Online : Marc Insa
COLORS
- Marc Insa